ABOUT NULLY
TALENT MEETS MARKET
Where talent meets the market.
NULLY trains talent in Hanoi and, together with that talent, builds market entry for brands.
- 0Applicants, Hanoi open audition
- 0Expert evaluations
- 0FDedicated building in Hanoi
HOW IT WORKS
One loop, moving together
Growth that starts in the academy returns as results in the market, and those results raise even better talent.
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Academy
Korean producers and directors teach in person in Hanoi.
From first lesson to debut prep, every step is recorded. -
Talent
Everyone who joins NULLY gets a Talent ID.
Classes, evaluations, videos and auditions become one person's growth data. -
Marketing · Contents
Talent is a channel.
Short-form, challenges and stage content grow influence and connect it to brands. -
Commerce
Influence turns into sales.
Brands enter Vietnam through a local talent network.
WHY NULLY
Why NULLY
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Korean producers, in person
Producers behind No.1 songs in 19 countries and working directors teach on site in Hanoi.
Not video lessons. Same room. -
Growth becomes data
One Talent ID holds classes, evaluations, content and audition records.
Next steps are decided by records, not guesswork. -
An exit into the market
Label auditions, brand content, creator work.
We build the path from what you learn to real stages and real jobs.
NULLY builds a local talent network
Choi Seung-yong · CEO, NULLY
and turns its influence into market access for brands.
PARTNERS
Who we work with
Entertainment, investment, public and brand partners move with us.
Entertainment · Media
Institutions · Investment · Legal
Brands · Partners
HANOI
Hanoi, an 8-floor building of our own
From the ground-floor lobby to the rooftop stage, the whole building is designed for talent.
See the facilities on the TALENT page
