FOR BRANDS & PARTNERS
YOUR MARKET ENTRY, POWERED BY TALENT
The fastest way into Vietnam is local talent.
NULLY builds your entry with a talent network and on-the-ground execution.
- 0Partners
- 0Open audition applicants
WHAT WE DO
Three ways we move
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Marketing
We design K-brand entry into Vietnam through a local talent and creator network.
Not an agency. A partner that owns the channels. -
Contents
Short-form, challenges and stage content, produced in our Hanoi studios.
Talent performs, channels spread it. -
Commerce
We connect influence to sales.
Live, affiliate and merchandise, with conversion designed and recorded as data.
Driven by data
One Talent ID holds every class, evaluation, content and audition record.
Brands choose people by the record, not by guesswork.
WHAT YOU GET
What brands get
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Talent Network
Talent raised at NULLY becomes the face and the channel of your brand.
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Audience Data
Which content reached whom, recorded per Talent ID.
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Local Execution
An 8-floor building in Hanoi and a local team that plans, shoots and runs it all.
CASE
STARSHIP Entertainment × NULLY
Open Audition
Hanoi, July 2026. 382 applicants, 508 evaluations.
NULLY ran the whole thing, from applications to judging, awards and content.

Sponsor brand display · Talent and audience met the products in person at the audition
HOW WE WORK
How we work
- 01InquiryWe listen to your goal, audience and timeline.
- 02DesignWe propose a mix of talent, content and channels.
- 03ExecutionTalent matching, production and operations, done locally.
- 04ReportReach, response and conversion, reported as data.
Let's talk about Vietnam
Brand, label or institution, all welcome.
We show you what is possible in the first meeting.



